Performance coaching for athletes of any sport — whether you're in the pool, on the field, the court, or the track. Strength, nutrition, and mental focus aligned to your training and your season. In-person in the Ann Arbor area or virtually for athletes across the US and internationally.
Most athletes have a coach, maybe a trainer, maybe some nutrition advice — but nobody's connecting it to the sport, the season, and the individual athlete. That's what I do. And we don't have to tackle everything at once — we start where you need it most.
Sport-specific strength programs built around your training calendar — so lifting supports your performance instead of working against it. Timed to your season. Adjusted as you go.
→ Stronger. More resilient.Fueling matched to your training demands, competition schedule, and recovery needs. No rigid rules — practical strategies that work for real athletes with real lives.
→ More energy. Better recovery.Confidence, focus under pressure, handling nerves — we build the mental tools to perform consistently, not just on good days. For athletes and the parents who support them.
→ Confident. Consistent. Clutch.We don't have to do it all at once. Maybe right now it's just strength and nutrition. Maybe it's speed and mental focus. We start where you need it most — but no matter what we're working on, I always have the whole picture in mind. That's what makes the difference.
Whether you're in the pool, on the field, the court, or the track — if you're a serious athlete putting in the work and something isn't clicking, this is for you.
For competitive youth athletes in any sport whose training feels fragmented — and parents who want a clearer, smarter plan that actually coordinates.
For adult competitors who are serious about their sport and want everything working together. In person or virtually, wherever you are in the world.
A structured, customized process — built around your body, your sport, and your season — and adjusted the whole way through.
A free call to understand your sport, your goals, your current training, and whether we're a good fit. No pressure, no pitch.
Training load, season phase, nutrition habits, injury history, mental patterns — we build the full picture before touching the plan. No assumptions.
A personalized plan — across the pillars that matter most to you right now — built around your sport, competition schedule, and goals. Everything coordinated.
Regular sessions to review progress, adjust the plan, and answer every question. Plus messaging support between sessions.
Big competition coming? Hard training block? Feeling run down? The plan adjusts around your life — not the other way around.
In person in the Ann Arbor area, or virtually for athletes anywhere in the US and internationally.
The full Build Up experience — completely customized to you and your sport. Work on what you need most, with the whole picture always in mind.
In-Person & VirtualSame integrated approach in a small group setting. Great for athletes at similar levels, siblings, or teammates who want to train smarter together.
Virtual · US & InternationalSeasonal programs for teams and clubs of any sport — strength, nutrition education, and mental performance built around your competition calendar.
In-Person & Virtual"After years at the same pace, an adult triathlete and Ironman World Qualifier took 10 seconds off her 100m time in just 9 weeks — and left with the tools and confidence to keep improving on her own."
"She dropped almost 7 seconds in the 100 free and got a state cut. She was so proud and happy — I attribute a lot of this to you. You've really helped her with confidence and believing in herself."
"I have no clue how you got her to just swim. She is having fun and not in her head — and that is the fastest I have ever seen her. She's so happy to come to swim, even at 6:30am!"
Let's talk about your sport, your goals, and whether this is the right fit. No pressure, no pitch — just an honest conversation.
Or reach me at lindsay.buildup@gmail.com
In-person · Southeast Michigan | Virtual · US & International